Back to Team

Ross Babbit

Chief Content Officer

What aspect of storytelling brought you to join the team at Wrigley Media Group?

I‘ve been a content junkie nerd ever since I used to read encyclopedias for fun in elementary school. After college in Ohio, I worked in NYC as a producer/writer/director for the likes of ESPN, Comedy Central, and CBS News, then network exec jobs in Knoxville and Washington DC. Currently, I serve as Chief Content Officer for Wrigley Media Group, overseeing the creative services, branded entertainment, development, and production teams. 

What styles influence you as a storyteller?

“Infotainment” has become a cliché, but I absolutely love it. The challenge of immersing yourself in subject matter then making it interesting and entertaining for viewers is my muse.

Where do you call home, and what inspires you outside of work?  

I’m proud to be a long-suffering Cleveland sports fan, though I now live in beautiful Lexington with my wife and four kids (some of whom have moved out but thankfully visit often).

No items found.
No items found.

Meet More of The Team

View Our Team
No items found.

Wood Simpson

Founder
Read More
No items found.

Zaq Brewer

Writer & Producer
Read More
No items found.

Steven Vaughan

Senior Assistant Editor
Read More