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Derek Crawford

SVP, Business Development

What aspect of storytelling brought you to join the team at Wrigley Media Group?

I had the fortune of working in collegiate and professional sports before joining Wrigley Media Group. During my time in sports, it always amazed me how each game or concert reached so many people and became an important part of their life experiences. Now, working in media, we get to tell the stories of our brands, and I love getting to see them come to life through the brilliance of video.

What styles influence you as a storyteller?

I love Ocean’s Eleven and James Bond, but I’m also an old soul in a lot of ways. I like listening to jazz and enjoy a good scotch or glass of wine. The show Mad Men really speaks to my appreciation for a different time.

Where do you call home, and what inspires you outside of work?  

Born in Denver, I went to Indiana University for college. When I’m not rooting for my beloved Hoosiers, I enjoy golfing and hiking with my family—a highlight of which was reaching the summit of Mt. Kilimanjaro. I have three amazing daughters and a wife who still works in collegiate athletics.

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